Last updated: January 20, 2026
Elsa Woman ("we", "our", or "us") is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you use the Elsa Woman mobile application, website, and related services (collectively, the "Platform").
1. Information We Collect
We may collect the following categories of information:
a. Personal Information
- Name, email address, age or date of birth
- Account credentials
- Optional profile information
b. Health and Wellness Information
- Menstrual cycle data
- Pregnancy-related data
- Fertility and reproductive health inputs
- Symptoms, moods, lifestyle data, and health questions entered by you
c. Technical and Usage Data
- Device information (device type, operating system)
- App usage patterns
- IP address and approximate location
- Cookies and similar tracking technologies on the website
You choose what health information to share. You may use limited features of the Platform without providing sensitive data.
2. How We Use Your Information
Your information is used to:
- Provide personalised insights, content, and tracking features
- Improve accuracy and relevance of app recommendations
- Enable app functionality and user support
- Monitor performance, safety, and security of the Platform
- Conduct internal analytics and product improvement
- Comply with legal and regulatory obligations
Elsa Woman does not use your data to make medical diagnoses or treatment decisions.
3. Medical Disclaimer
Elsa Woman provides educational and informational content only. It does not replace professional medical advice, diagnosis, or treatment. Health data processed within the Platform is used solely to provide general guidance and structured information.
4. Data Storage and Security
- We use industry-standard technical and organisational safeguards to protect your data.
- Sensitive health data is encrypted in transit and at rest where applicable.
- Access to user data is limited to authorised personnel only.
Despite best efforts, no system is completely secure. You acknowledge and accept this risk when using the Platform.
5. Data Sharing and Disclosure
We do not sell your personal or health data.
We may share limited data only:
- With trusted service providers (for hosting, analytics, or support), under strict confidentiality agreements
- When required by law, regulation, or court order
- To protect the safety, rights, or integrity of Elsa Woman or its users
6. Data Retention
We retain personal data only for as long as necessary to:
- Provide the Platform services
- Fulfil legal and regulatory requirements
- Maintain platform integrity and security
You may request deletion of your account and associated data at any time.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access your data
- Correct inaccurate information
- Request deletion of your data
- Withdraw consent for data processing
- Request a copy of your data
Requests can be made by contacting us at: info@elsawoman.com
8. Children's Privacy
Elsa Woman is intended for users aged 18 and above. We do not knowingly collect data from minors.
9. Changes to This Policy
We may update this Privacy Policy periodically. Continued use of the Platform constitutes acceptance of the updated policy.